The Ancient One


Looking back to point to the future

The goal is to connect those who already live in the countryside and are willing to host and those who move from the city with the desire to spend time outdoors, with their hands in the ground and in direct contact with people and animals, to take it care.

Puglia Hack
Team members
Maria Sica, Margherita Lanotte, Maria Antonietta Filomena Paolillo, Gaia Paolillo
Contact details

Solution description

Our project aims to create a network of exchange between those who transmit ancient knowledge and those who want to acquire concrete skills, not ordinary, outside the metropolitan context. It was born with the aim of bringing people closer to each other and the environment, rediscovering the value of time lived in contact with nature and with an ancient culture, made up of communion between people, cooperation and manual work.
A special website will be created in which the companies and private hosts will appear (for example farms, farms with animals or housewives able to pass on traditional cooking recipes, to teach sewing or other) and to whom they will register, paying a fee annual, future guests who will offer their own labor and a small financial contribution in exchange for hospitality. Technology thus becomes a tool for establishing relationships by putting itself at the service of culture.The success of the project could be measured by the number of paying subscribers to the site. The latter could be promoted by presenting the project in schools and at local cultural associations. The benefits to the founding company of the project will come from the site subscriptions, from the percentages on the services purchased by the users of knowledge and from the sponsors. The challenge proposed by the project is the safeguarding of the local Apulian cultural heritage, the rediscovery of the need to live in contact with nature and the use of technology to support the ancient necessity. The users of knowledge and sponsors.

Solution context

The problem faced is the risk of extinction of popular and peasant culture and the gradual removal of the urban population from natural contexts. The problem is therefore physical inactivity and the consequent cognitive atrophy due to the misuse or abuse of digital technologies.
The project aims to spread the seed of a different quality of life in which to recover the human component of relationships, direct contact, manual skill, the re-evaluation of nature's time, the re-evaluation of the social role of the elderly and ancient crafts.

Solution target group

We appeal to the elderly wishing to share their life experience, to adults and families in search of alternative vacations to the classic ones, to children who want to combine a holiday with a moment of acquisition of new skills, to all curious people and nature lovers, to children.
The benefits that the project will bring to the people involved will be the discovery of the pleasure of living in contact with nature and of regaining ancient knowledge.

Solution impact

The effects that the project we hope for are the enhancement of environmental and cultural resources, the dissemination of knowledge of territorial qualities among the new generations, with the aim of preventing young people from abandoning their land by seeking new opportunities for study and work, outside.

Solution tweet text

The goal is to connect those who already live in the countryside and are willing to host and those who move from the city with the desire to spend time outdoors, with their hands in the ground and in direct contact with people and animals, to take it care.

Solution innovativeness

The originality of the project lies in bringing cultures and generations closer together in a territory where this project is completely new, namely Puglia. We found sites that propose a similar 'barter' but not in Puglia and not specifically concerning the exchange between ancient knowledge and labor. The active and participatory involvement of the elderly is also considered innovative, an unparalleled resource in a social context that is too fast to adapt to their times.

Solution transferability

The entire project can be applied in other contexts as long as each reality is aimed at enhancing the specific cultural and environmental characteristics.

Solution sustainability

To concretely realize the project it is necessary to design a site by a web designer; it is necessary to search for companies and individuals willing to become host-guests; it is necessary to create presentation videos of those who will provide their knowledge; it is necessary to look for sponsors who subsidize the project and who can have an advertising space on the site as long as they are in line with the ideal of the project. Let us imagine a gradual increase in the number of subscribers to the site and an ever increasing number of users so as to be able to extend the project internationally.

Solution team work

We have worked constantly exchanging opinions and proposals starting from the basic idea, each enriching the discussion with different skills and sensibilities, also given the generation gap. Surely we can work profitably together in the future. Participants: Sica Maria, Lanotte Margherita, Paolillo Maria Antonietta Filomena, Paolillo Gaia.

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